Tag: mcommerce news

Mobile commerce purchases will be made by 87 percent of consumers

Jorge Gonzalez
Mobile commerce holiday shopping

A new industry study has estimated the number of people who will use the channel for holiday shopping. The results of a national mobile commerce study performed jointly between Sybase 365 and the Mobile Marketing Association (MMA) have just been released, and have revealed that the channel will play a vital role in influencing the purchasing decision of consumers this holiday shopping season. The research found that this will be true along every part of the purchasing process. Sybase 365 is SAP’s mobile services branch, and is a worldwide leader…

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Mcommerce survey shows use of channel will boost holiday sales

Jesse Collins
Holiday m-commerce shopping present

The research has shown that shopping can be boosted on a number of different levels. A recent survey performed by MarketLive regarding mcommerce has shown that in the upcoming busiest shopping season of the year, this channel can play an exceptionally important role in increasing sales, on a broad spectrum of different levels. The multi-channel shopper survey indicated that 16 percent of people plan to shop exclusively over mobile. This means that all of their gift buying purchasing will occur on the mcommerce apps and websites of their favorite stores,…

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Verizon Wireless shuns Google’s Wallet – hope still lies with Sprint

Stephen Vagus
Mobile Commerce

Telecommunications giant Verizon Wireless has announced that it will not support Google’s ambitious mobile payment applications, called Google Wallet. Verizon is set to compete with Google for control of the emerging mobile commerce industry. The company is part of a triumvirate, which included AT&T and T-Mobile, which is working to build the mobile payment platform known as Isis. With Verizon choosing not to support Google’s platform, the technology company’s last hope remains with Sprint. Google has worked hard to promote its mobile payment platform and consumers have shown some favor…

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eBay acquires Hunch to add its custom recommendation technology to its services for shoppers

Jesse Collins
Ebay m-commerce News

The largest online marketplace in the world, eBay Inc., has announced the acquisition of Hunch, which will allow it to include product and service recommendation technology so that it can offer greater value to its customers. The actual details of the purchase weren’t disclosed. Hunch.com was first launched in 2009, and provides users with customized suggestions based on their unique preferences and tastes. It makes its determinations based on data gleaned from other websites and social networks. According to eBay, Hunch will help the company to improve the selling and…

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