Optimized ads sent to a consumer’s inbox are generating some of the largest mcommerce spending. The results of new research have now been released, which have revealed that smartphone users in the United States and the United Kingdom are becoming increasingly confident about following mobile marketing in order to make purchases that are more expensive using those devices. This Intela research showed that consumers are much more willing to spend and make larger mcommerce purchases. The report, which coined the phrase the “iTunes effect”, has shown that people are becoming…
Read MoreMobile marketing emails generate online purchases
