Mcommerce growth driven by mom shoppers

mom mcommerce mobile marketing

Parents are busier than ever and are using their mobile devices to purchase just about everything. A recent survey that looked into the consumer behaviors of mothers has revealed that moms are among the primary users of mcommerce, as they use their smartphones and tablets to help to make purchases of many of the various products that they need on a regular basis. It has been known for some time now that moms are leading the way in mcommerce trends. The results of this recent survey have only managed to…

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Mobile commerce produces a new shopping demographic

mobile shopping trends

Commuters have become the latest group of shoppers to target. Private discount etailer, BrandAlley has identified a new mobile commerce shopping demographic upon which to place their focus, and they have now announced a revenue growth of 20 percent for the first half of 2012 as a result of their efforts with smartphone users. This has brought their revenue for the first two quarter to £14 million. The retailer has said that mobile commerce is responsible for a massive increase in both sales and revenue this year and they expect…

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