M-commerce apps seek improved mobile security

mcommerce mobile security

As a growing number of companies focus on encouraging smartphone shopping, a need for protection rises. As m-commerce and other new technologies such as smartphone wallets grow in popularity, consumer advocates are sending out cautions to consumers that they need to place a greater focus on mobile security in order to protect their sensitive information and identity data from thieves. Shopping over a smartphone uses a considerable amount of personal information which may not be kept safe. The latest m-commerce apps allow consumers to purchase products and services, book tickets,…

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Mcommerce purchases through apps make up less than 5 percent of online revenue

Mobile commerce shopping trends

A new report about the earnings from 2012 based on application use. If the results of a study published in a recent report are any indication, the expense related to mcommerce apps, which are becoming increasingly popular among retailers, may not be the best possible investment that these merchants can make as they take their first large steps into mobile. The study determined that these applications aren’t generating a large amount of revenue quite yet. The report was created and issued by Research 2 Guidance. It examined the data from…

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Mcommerce apps used most on Black Friday

holiday mobile commerce shopping

Mobile applications played a major role in kicking off the holiday shopping season. This year, more than ever before, shoppers used mcommerce as an important part of their Black Friday shopping, and this included many activities, from price comparisons to hunting for sales, checking inventories, and even making the purchases themselves. These activities were performed both over apps and mobile optimized websites. Although there was a great deal of activity overall, some mcommerce apps saw more action than others. For example, Groupon held the leading position as the most used…

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Augmented reality study predicts billions of app downloads by 2017

Mobile Commerce sales

In 2013 alone, the study forecasts mcommerce revenue of $300 million from AR. A new report has been released to reveal the findings of a study about the use of augmented reality from now through 2017. What it revealed was that the technology is rapidly on the rise and that it has a great deal of potential. It predicted that by the year 2017, there will have been around 2.5 billion annual downloads of augmented reality applications on smartphones and tablets. Moreover, it also forecasted that it will generate revenue…

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Mcommerce sites and apps created by 47 percent of leading retailers

Mcommerce Website statistics

Acquity Group study includes the results of the top 300 retailers. The recent research results from Acquity Group have shown that among the leading 300 retailers, not even half have both an mcommerce website and a mobile app, but this still represents an increase of 161 percent over 2011. The report looked into the leading retailers, as identified by Internet Retailer. In order to generate the results for the “M-Commerce Audit” report, the firm examined the sites that were in existence through devices operating on the four primary mobile commerce…

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Mcommerce expected to bring £11 billion in U.K. sales in 2012

mobile commerce and NFC technology

This year, retail mobile apps should generate sales growth by about 23 percent. The results of a new Netsuite study have been released in their latest report, and have shown that mcommerce apps among high street retailers in the United Kingdom will increase from 70 percent to 80 percent. This includes those that have stated that they intend to have at least one within the next year. The leading platforms for retail mcommerce applications are iOS (at 48 percent), Android (at 45 percent), Windows Phone (at 30 percent) and Blackberry…

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