McDonald’s mobile ordering tested for smartphone users

McDonald’s mobile ordering

The fast food chain may one day roll the program out across the country and potentially beyond. A new McDonald’s mobile ordering system is currently being tested. This could make the process of purchasing a Big Mac and fries much faster and more convenient. The goal is to reduce the length of time that customers have to wait, greatly improving efficiency. The mobile service lets customers place their orders and pay for their food ahead of time. As a result, the McDonald’s mobile ordering system will potentially cut down on…

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McDonald’s brings mobile payments support to its Indian stores

mcdonalds qr codes mobile payments

McDonald’s will support FreeCharge wallet in 216 of its Indian stores McDonald’s has begun to roll out support for mobile payments at its restaurants in India. The fast food chain has partnered with FreeCharge in order to support the use of the FreeCharge mobile wallet in 216 McDonald’s stores in 26 cities. Those using the mobile wallet can pay for their orders with nothing more than a smartphones and a PIN code, which changes dynamically. FreeCharge notes that it has been working closely with McDonald’s to develop a system that…

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Mobile wallet transactions have doubled at Walgreens thanks to Apple Pay

Apple Pay Logo nfc technology mobile wallet

The iPhone based payments service has accounted for half of all of the tap to pay purchases made at McDonald’s. Despite a great deal of controversy that was made in some of the largest retailers across the country, the Apple Pay mobile wallet has still kept its position in a number of retail stores in the United States since it was first launched on October, 20, but there has yet to be any real evidence as to whether or not it should be considered to be a success. Recent figures…

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QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

mcdonald qr codes

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…

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Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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