McDonald’s mobile ordering tested for smartphone users

McDonald’s mobile ordering

The fast food chain may one day roll the program out across the country and potentially beyond. A new McDonald’s mobile ordering system is currently being tested. This could make the process of purchasing a Big Mac and fries much faster and more convenient. The goal is to reduce the length of time that customers have to wait, greatly improving efficiency. The mobile service lets customers place their orders and pay for their food ahead of time. As a result, the McDonald’s mobile ordering system will potentially cut down on…

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McDonald’s brings mobile payments support to its Indian stores

mcdonalds qr codes mobile payments

McDonald’s will support FreeCharge wallet in 216 of its Indian stores McDonald’s has begun to roll out support for mobile payments at its restaurants in India. The fast food chain has partnered with FreeCharge in order to support the use of the FreeCharge mobile wallet in 216 McDonald’s stores in 26 cities. Those using the mobile wallet can pay for their orders with nothing more than a smartphones and a PIN code, which changes dynamically. FreeCharge notes that it has been working closely with McDonald’s to develop a system that…

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Mobile wallet transactions have doubled at Walgreens thanks to Apple Pay

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The iPhone based payments service has accounted for half of all of the tap to pay purchases made at McDonald’s. Despite a great deal of controversy that was made in some of the largest retailers across the country, the Apple Pay mobile wallet has still kept its position in a number of retail stores in the United States since it was first launched on October, 20, but there has yet to be any real evidence as to whether or not it should be considered to be a success. Recent figures…

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QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

mcdonald qr codes

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…

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Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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Burger King takes a step into the mobile payments field

burger king mobile payments

Burger King prepares to launch new mobile commerce application in coming months Burger King is preparing to break into the mobile payments space more aggressively with the launch of a new application. The company plans to make this application available within the next few months and it will be supported by more than 7,000 Burger King stores throughout the U.S. Engaging mobile consumers is becoming quite important for a wide range of companies, especially those in the quick service restaurant space. Consumers are becoming more mobile-centric, and businesses that do…

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QR codes can help consumers buy a meal at McDonald’s

mcdonalds qr codes mobile payments

In Sweden, the fast food restaurant is now using the quick response codes to pay with SEQR wallet. McDonald’s Sweden has now announced that its customers will be able to use QR codes in order to pay for their meals, through the integration of the mobile wallet SEQR with its mobile app. This has been arranged through a partnership with the wallet application’s creator, Seamless. The existing mobile app from McDonald’s already provides the consumer with its menus, as well as the allergy and nutrition information associated with its foods,…

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Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

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Other big names such as Visa have also lost huge opportunities to promote during the Winter Games. If anything has ever been able to demonstrate the power of social media marketing in terms of spreading the word and sending messages to consumers, it has been the events that have occurred surrounding the Sochi Winter Olympic Games, which have seen the advertising from some of the largest corporations in the world disrupted and considerably weakened. Until now, the power to reach consumers has always been in the hands of those with…

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McDonald’s to launch mobile commerce projects in Belgium

Mobile Commerce Industry

McDonald’s makes a move on mobile commerce McDonald’s has been experimenting with mobile engagement recently. The company has been adorning food packages with QR codes in an effort to connect with mobile consumers more effectively. Mobile commerce has now caught the attention of the fast food corporation and it plans to begin testing a new NFC-based payment service in Belgium in 2014. McDonald’s will be working with Seamless, a Swedish mobile payments firm, for this initiative. Seamless to support new mobile commerce venture Seamless has partnered with the Bpost Bank…

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McDonald’s launches new augmented reality campaign

McDonald's augmented reality

McDonald’s teams with Metaio to launch augmented reality initiative Fast-food giant McDonald’s has been making an aggressive push into the mobile space. The company has fashioned many of its campaigns to be accommodating to mobile consumers and has even tested NFC-based mobile payments this year. Now, McDonald’s has set its sights on augmented reality. The company has teamed with AR pioneer Metaio to develop a new campaign. This campaign will not be focused on marketing the company’s products, however, as it is meant to raise awareness about the environment. Campaign…

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NFC technology Happy Table launched at McDonald’s

McDonalds NFC Technology mobile payments

The feature uses enabled stickers to produce a digital experience through customer smartphones. Although many McDonald’s locations around the world feature a Playplace where kids can run around and play before or after they eat, but now there is a higher tech option being launched with kids living in Asia in mind and that uses NFC technology. Enabled stickers have been introduced to create a whole new in-house experience for the restaurant’s smallest customers. The NFC technology using stickers are meant to help boost the experience for kids in some…

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