McDonald’s to launch mobile commerce projects in Belgium

Mobile Commerce Industry

McDonald’s makes a move on mobile commerce McDonald’s has been experimenting with mobile engagement recently. The company has been adorning food packages with QR codes in an effort to connect with mobile consumers more effectively. Mobile commerce has now caught the attention of the fast food corporation and it plans to begin testing a new NFC-based payment service in Belgium in 2014. McDonald’s will be working with Seamless, a Swedish mobile payments firm, for this initiative. Seamless to support new mobile commerce venture Seamless has partnered with the Bpost Bank…

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McDonald’s uses augmented reality to provide more information on food

McDonald's augmented reality

McDonald’s continues to embrace interactivity and transparency McDonald’s has been taking steps to become more transparent with its customers recently. The fast food giant recently began putting QR codes on the packaging of its to-go meals, but that is only one aspect of the company’s overarching “What We’re Made Of” campaign. The campaign is a multi-channel approach to information distribution. As part of this campaign, McDonald’s Australia has released a new augmented reality initiative that is designed to show people exactly what goes into making their food. TrackMyMacca’s application provides…

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