McDonald’s uses augmented reality to provide more information on food

McDonald's augmented reality

McDonald’s continues to embrace interactivity and transparency McDonald’s has been taking steps to become more transparent with its customers recently. The fast food giant recently began putting QR codes on the packaging of its to-go meals, but that is only one aspect of the company’s overarching “What We’re Made Of” campaign. The campaign is a multi-channel approach to information distribution. As part of this campaign, McDonald’s Australia has released a new augmented reality initiative that is designed to show people exactly what goes into making their food. TrackMyMacca’s application provides…

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