BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

2012 Olympics

British Petroleum (BP) America has announced its support for nine U.S. Olympic and Paralympics athletes.  The company has partnered with Bloomberg BusinessWeek to begin distributing virtual trading cards in the BusinessWeek magazine. Smart phone users will be able to download the virtual cards and use them to initiate augmented reality experiences. BP plans to continue this initiative through 2016, as it is one of the energy partners of the U.S. Olympic Committee. Using the cards, smart phone users can take a glimpse at the daily lives of athletes as they…

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