MasterCard launches new mobile commerce initiative in Kenya

Kenya mobile commerce

New mobile commerce initiative leverages power of NFC-enabled cards MasterCard has announced that a new NFC-based payment service and loyalty program is now available to alumni of Kenya’s Kenyatta University. The program is meant to address consumer demand concerning new and more convenient payment services. MasterCard has a strong interest in mobile payments and its new service is meant to take advantage of the work MasterCard has done to promote mobile commerce in Kenya over the past few years. Kenya is one of the most active mobile commerce markets in…

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QR codes used by MasterCard along with NFC technology

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

The credit card giant has announced its latest MasterPass strategy for mobile payments. MasterCard has just announced the addition of a new digital service called MasterPass, which will give consumers the ability to use any of several different technologies, including QR codes, for making purchases with mobile payments. This service is meant to enhance the shopping experience whether it occurs in-store or online. The MasterPass service is meant to bring greater simplicity to shoppers who carry smartphones, by allowing a mobile payment to be made with the ease of a…

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