MasterCard launches new application focused on QR Codes

qr codes payments

Quick response codes could help boost mobile commerce Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user…

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MasterCard launches new mobile commerce initiative in Kenya

Kenya mobile commerce

New mobile commerce initiative leverages power of NFC-enabled cards MasterCard has announced that a new NFC-based payment service and loyalty program is now available to alumni of Kenya’s Kenyatta University. The program is meant to address consumer demand concerning new and more convenient payment services. MasterCard has a strong interest in mobile payments and its new service is meant to take advantage of the work MasterCard has done to promote mobile commerce in Kenya over the past few years. Kenya is one of the most active mobile commerce markets in…

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MasterCard introduces new mobile commerce service

NFC mastercard Facebook Messenger QR codes

MasterCard advances on mobile commerce plans MasterCard is taking another step in its plans to dominate the mobile commerce market. The company has launched its new MasterPass service, which allows consumers to use any payment card or mobile device to conduct mobile commerce. MasterCard has been showing strong interest in mobile commerce because of the growing proliferation of smartphones and tablets. As these devices become more common among consumers, they are causing a shift in the way people shop and pay for products. These consumers have come to favor their…

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MasterCard released PayPass SDK for app developers

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

MasterCard continues to show support for NFC technology Most of the world’s major financial institutions have shown their support for NFC technology. MasterCard is no different, but the credit giant has been more conservative in its approach to the technology than its competitors. NFC technology is most commonly associated with mobile commerce, a growing industry that has the potential to change the way consumers make payments for goods and services. The popularity of the technology has been marred by concerns regarding safety and efficiency, causing many in the financial services…

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