Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…
Read MoreMaserati uses customized print ad QR codes to allow consumers to build their car
