marvel augmented reality Archives

Marvel introduces new augmented reality book featuring Spider-Man

07/03/201207/02/2012 Andrew Hobbs

Companies continues its adoption of augmented reality technology Marvel Comics continues its endeavor to incorporate augmented reality technology with a new mobile application meant to bring Spider-Man to life. The company has released a new Amazing Spider-Man book that is aimed at delving deeper into the story of the web-slinger ahead of the highly anticipated movie release this month. Using the mobile application associated with the book, readers will be able to take on the visage of Spider-Man as well as unlock various rewards for participating in interact content. Marvel…

Walmart and Marvel team to promote The Avengers film

04/28/2012 Stephen Vagus

The Avengers promoted through augmented reality campaign Retail giant Walmart has teamed with Marvel Entertainment to prepare for the release of the upcoming film The Avengers. The film draws together some of the most powerful and famous heroes in the Marvel universe and this concept will serve as the template for the latest promotional campaign from both companies. Walmart has begun turning its stores into virtual playgrounds featuring Marvel super heroes. Shoppers can see these heroes with the use of the “Super Hero AR” mobile application, which brings the landscape…

Marvel releases first issue of its augmented reality comic series

04/11/2012 Stephen Vagus

Augmented reality and comics make the perfect match. Acclaimed comic and entertainment giant Marvel has released the first issue of its new augmented reality line of comics. The line, called “ReEvolution,” is meant to appeal to tech-savvy comic fans that have been growing interested in augmented reality technology. Avengers Vs. X-Men Infinite #1 is the first comic in the series and is one of the first comics in the world to have AR components. The comic can be brought to life through the use of the Marvel App, which…

Marvel teams with Aurasma to make interactive digital comics

03/12/201203/12/2012 Sam Lambert

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…