QR Code Press

Louisiana home improvement company adopts QR codes

05/14/201205/14/2012 Jesse Collins

QR codes promote new services and discounts from A-Team Home Improvements Large companies throughout the world have come to consider QR codes as a valuable tool in reaching out to a new generation of consumers. These companies regularly leverage the codes for marketing campaigns that have been met with varying degrees of success. The value of QR codes is not lost to small businesses, however, many of which are beginning to take mobile marketing more seriously. A-Team Home Improvements Company, a construction and home improvement company based in Louisiana, has…

How brands aren’t keeping up with m-commerce

01/22/201201/22/2012 Julie Campbell

The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…

2011 brought record breaking year for Nellymoser through QR code use

01/20/201201/20/2012 Sam Lambert

QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…

German augmented reality company Metaio could cause a technology revolution

10/01/201110/01/2011 John Montgallo

The insideAR 2011 conference came to an end this week, leaving many that attended the event brimming with expectations about the promising future of augmented reality. The technology has been attracting a lot of attention in recent months due to the innovative uses some businesses have been thinking up for the technology. The conference focused on the myriad of ways augmented reality can be used, from marketing to medical research, and how the technology can be taken beyond the realm of novelty. The event attracted many leading AR companies, but…

QR code technology and the record industry, together, make beautiful music!

01/15/2011 Stephen Vagus

Viral marketing has been something of a hit in the many industries. The concept is simple…take a product, develop a sense of mystery by implementing qr technology and allow consumers to puzzle out what it really is. Somehow, the process makes the product more real and the consumer feels a deeper connection with it. The problem is getting the consumer to go through the trouble of paying the viral campaign any mind. Once they see it, it’s really a game of chance whether they’ll want to delve deeper. In Hong Kong, ad agency Leo…