The Linktagger.com team are very excited to announce we now support NFC tags within the Linktagger.com platform. When creating a dynamic QR code in Linktagger.com the unique web URL can now be used as the bookmark URL when programming NFC tags thereby making your NFC tags completely dynamic with the same features available as the rest of our linktags. This means for the first time a user can create a dynamic NFC tag and make changes to its actual physical action remotely. All of our linktag types are supported such…
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Mobile Commerce Round Up
This week in Mobile Commerce… Below please find the notes and highlights we cover… QR codes scanned daily by 2.75 million Americans Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives. The study also found that 25% of consumers accessed retailer coupons using…
Read MoreMobile marketing campaign launched by Lindt
The effort has been made by the chocolatier to help to boost sales. Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers today. They have also recognized that this is one of the most important methods for influencing purchasing decisions. The premium chocolate brand intends to use a series of different mobile marketing techniques in order to help boost their…
Read MoreResearchers work to make augmented reality more accurate
Augmented reality plagued with accuracy problems Augmented reality has been around for decades, having first been developed alongside 3D technology. It has only been in recent years that the technology has managed to acquire a large amount of attention, however. This is largely to due to the hardware demands of augmented reality and the fact that mobile devices and computers have not been able to meet these demands until recently. Augmented reality is still faced with limitations, however, which researchers from the National Science Foundation (NSF) are working to solve.…
Read MoreTelefonica launches augmented reality marketing campaign
Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…
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