Wearable technology will experience another shakeup with brain scanning

wearable technology brain scanning

This is expected to change not only the wearables industry, but mobile marketing, as well. According to a recent statement released by a leading wearable technology industry figure, Tony Gaitatzis, augmented reality glasses and other similar forms of device could soon begin collecting data that could be able to deliver mobile marketing ads that are specific to the mood, personal taste, and location of the wearer. This use of wearables could entirely revolutionize the way that ads are presented to consumers. Gaitatzis is the PND chief technology officer. That company…

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Retailers may be missing out on mobile commerce opportunities

Mobile commerce shopping trends

Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…

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The value of mobile marketing

Mobile marketing is beginning to play a bigger role in the world The world is growing increasingly reliant on mobile technology. The advent of smartphones and tablets has opened up new possibilities in shopping and interaction for millions of people around the world. This technology has led to the emergence of mobile commerce and the expanded availability of mobile Internet access. Society is quickly becoming reliant on mobile technology and there are no signs of this changing in the foreseeable future. As such, businesses that are not able to adapt…

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Advertising via Social Media Channels – Does it Work?

social media marketing

Social networking sites not just provide users the opportunity for users to be constantly connected with their friends and families. Today, social networking sites have become tools of business owners that help them become more profitable. Social media channels such as Facebook and Twitter made advertising affordable even to small business owners, so to speak. Setting up social media accounts can also be of great help in the existing communication channels of the company. Aside from the traditional phones lines that you can acquire from providers like RingCentral, business owners…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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