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How To Select The Right Influencer For Your Brand

04/29/202205/04/2022 QR Code Press

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

10 Tips for Scaling Your Business for Massive Growth

07/31/201905/10/2021 Guest Post

5 Upgrades To Make To Your Business This Year

You built an innovative product, but the wrong scaling strategy can cause your startup to come toppling down. Don’t miss these tips for scaling your business. 9 out of every 10 startup businesses will not stand the test of time. If you’re an entrepreneur, that 90% fail-rate should scare the heck out of you. We’ve known a lot of outrageously talented people that have bandied phrases around like, “failure isn’t an option” only to find themselves applying for jobs within a couple of years of launching their companies. So then,…

Wearable technology will experience another shakeup with brain scanning

05/19/201405/19/2014 Julie Campbell

This is expected to change not only the wearables industry, but mobile marketing, as well. According to a recent statement released by a leading wearable technology industry figure, Tony Gaitatzis, augmented reality glasses and other similar forms of device could soon begin collecting data that could be able to deliver mobile marketing ads that are specific to the mood, personal taste, and location of the wearer. This use of wearables could entirely revolutionize the way that ads are presented to consumers. Gaitatzis is the PND chief technology officer. That company…

Retailers may be missing out on mobile commerce opportunities

12/07/201312/06/2013 Note From The Editor

Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…

The value of mobile marketing

11/03/2013 Note From The Editor

Mobile marketing is beginning to play a bigger role in the world The world is growing increasingly reliant on mobile technology. The advent of smartphones and tablets has opened up new possibilities in shopping and interaction for millions of people around the world. This technology has led to the emergence of mobile commerce and the expanded availability of mobile Internet access. Society is quickly becoming reliant on mobile technology and there are no signs of this changing in the foreseeable future. As such, businesses that are not able to adapt…