M Commerce…an industry in motion

New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…

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