Real estate marketers take advantage of quick response codes and mobile apps

Real Estate Mobile Marketing

  Real estate brokers are beginning to take advantage of mobile marketing techniques such as quick response codes (QR codes) and apps in order to help them to sell properties.  As today’s consumers are used to being able to look into their purchases online before they actually fork over their cash – especially in the case of big ticket items – real estate agents and brokers are using this knowledge to better advertise properties and make it easier for potential buyers to find the information they’re looking for.  For example,…

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Mobile commerce: Changing the way we travel

Mobile Marketing Technology

Proving that QR codes are not just for businesses looking to establish themselves in the burgeoning mobile marketing industry, the barcodes are edging out the competition in the travel industry as the favored means of distributing information to travelers. According to Ayan Banerjee of MindTree, an enterprise solutions consulting firm, the future of travel technology lies firmly in the hands of HTML5, NFC, and QR codes. Each offers travelers with a rich media experience and each has their own areas of expertise and appeal. However, Banerjee believes that QR codes…

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New survey shows QR code usage on the rise

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

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M Commerce…an industry in motion

New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…

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