QR codes taking important place in social media marketing

QR code social media

A wave of new mobile apps are starting to integrate Facebook, Twitter, and barcodes Smartphone marketers are rapidly discovering the power of QR marketing are coming up with innovative new ways to integrate their use with the already recognized strength of the social networks. For example, the Denso Wave Company based in Japan has just selected the QR Blaster app in order to generate the barcodes for Facebook. That application is already being used by many companies and individuals through its web based format, with 45 different options available which…

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Vogue Australia adopts QR codes to reach out to mobile consumers

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…

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Jennings Social Media Marketing launches new QR code and SMS service

QR Codes check in

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…

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Better Business Bureau levies tips for consumers to protect themselves against malicious QR codes

mobile security smartphone kill switch

The Better Business Bureau of Kansas has taken notice of QR codes and how they can benefit companies in the state. The organization, which forms and upholds standards of business in and out of the state, says that QR codes, if used properly, can have a major impact on how companies market products to consumers. While QR codes are becoming more popular, consumers are still somewhat unfamiliar with the black and white barcodes. In an attempt to help consumers gain some comfort with using the codes, the organization has released…

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QR codes aren’t just for retail

Mobile Marketing

Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well. For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials. Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and…

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