3D QR codes launched by savvy businessman

retail 3d QR codes

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer retention. The 3D QR codes have been designed to be considerably different from the…

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Mobile ads are now more expensive than desktop advertisements

mobile ads spending marketing

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

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The programmatic mobile marketing appeal remains high

texting mobile marketing trends

At the same time, however, there aren’t many who are still using it, despite their enthusiasm over it. Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms have used this media buying strategy, say the results of a new Interactive Advertising Bureau study. The research was conducted by Ovum and involved the participation of 200 marketing execs. The Internet Advertising Bureau (IAB) has now released its report for 2015 which is…

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Holiday mobile marketing made video in email hot

Mobile marketing email

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

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The value of mobile marketing

Mobile marketing is beginning to play a bigger role in the world The world is growing increasingly reliant on mobile technology. The advent of smartphones and tablets has opened up new possibilities in shopping and interaction for millions of people around the world. This technology has led to the emergence of mobile commerce and the expanded availability of mobile Internet access. Society is quickly becoming reliant on mobile technology and there are no signs of this changing in the foreseeable future. As such, businesses that are not able to adapt…

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Social media marketing study reveals paid social represents under 10 percent of total spend

Social commerce Media Marketing

Paid social is not taking up a very large percentage of the complete amount being spent by marketers. The results of an eMarketer study have now been revealed and they have shown that among the vast majority of participants in the research, a maximum of 10 percent of a total marketing budget was being spent on paid social media marketing. This study was conducted by STRATA, which is a media software company. It was determined that among 92 percent of the respondents who took part in this social media marketing…

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Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

Green advertising

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

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QR Codes…a mobile shopper’s international language

Brookstone, one of the largest specialty retailers in the country, have announced that they will be using QR codes in their New York-area stores. The retailer has high hopes that the codes will help facilitate a more personal relationship with shoppers as they look to provide them with a bevy of digital content. The codes can be found in 30 stores throughout New York state and New Jersey, including locations at the JFK Airport and Brookstone’s Rockefeller Center. When shoppers find the codes they can scan them with their smart…

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M-Commerce: The new look and feel of marketing today

Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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Everyone should have a little QR code in their daily diet

The food industry is making use of QR codes more these days. Pul Foods, a leading manufacturer of nutritious cereals and snacks, has announced that they will be partnering with Altimo, a software development firm that makes specialized landing pages for businesses. Pul Foods will be using the codes on their packaging and, using Altimo’s software, will construct landing pages that will offer product information and other digital content. Pul Foods will begin using the codes as part of the launch of their most recent snacks. Company CEO, Dr. Deepa…

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