Top 7 Skills Required to Become a Digital Marketing Expert

seo Digital Marketing Expert1

Digital marketing has been the talk of the town for the last decade. With businesses shifting from traditional to online marketing, the demand for digital marketing expertise has soared. However, as digital platforms continue to evolve, the required skills to excel in this domain also change. In this comprehensive guide, let’s delve into the top 7 essential skills every aspiring digital marketing expert must master. Search Engine Optimization (SEO): Understanding the Mechanics: SEO isn’t just about inserting keywords or building backlinks. It’s about understanding search engine algorithms and user behavior.…

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Why your Business Should Be Using QR Codes

QR codes

QR codes have been an interesting piece of technology for just over a decade now, they are implemented in a variety of ways. As they are scannable in the same way barcodes are, using QR codes can provide multiple benefits for a business, from being a useful marketing tool to encouraging more interaction. The technology is continuously advancing and being used in exciting and interesting ways, but even basic QR codes can enhance any business. Read on to find out the top five ways they can do this. They promote…

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QR codes may be doing more harm than good to small businesses

Small Business Mobile Marketing

When it comes to small business, QR codes are often seen as a valuable marketing tool. Given the versatility of the codes, this notion is often correct, but there is another side to the coin that goes almost universally unacknowledged. Chris Smith of KeyRelevence, a prominent SEO and marketing firm based in Dallas, Texas, says that using the codes to boost business is a double edged sword. While awareness of the codes is certainly spreading throughout the nation, the majority of consumers are still unfamiliar with them. Smith says that…

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