Mobile marketing may want to place a focus on shopping moms

mom mcommerce mobile marketing

A recent study has shown that this demographic is highly receptive to ads and offers over their smartphones. Newly published research has now confirmed what many mobile marketing firms have already suspected, which is that moms are quite receptive to receiving various types of ads, promotions, and offers over the use of their smartphones. These findings suggested that moms have become more dependent on their mobile devices than ever before. The research was published within the 2014 BabyCenter US Mobile Mom Report. It indicated that mothers are using their smartphones…

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