QR Code Press

Experts announce 4 top ways to influence buyers

06/30/201107/07/2011 Jennifer Goula

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in order to cater to those factors, marketing must be altered. Effective marketing no longer…

Green mobile marketing practice is a win, win!

05/06/2011 Stephanie Beck

Sustainability is something more people are becoming interested in. As environmental concerns begin to become more fervent, a number of companies have increased their efforts to become more eco-friendly. As mobile technology becomes ever more prevalent, a mobile sustainability movement is underway led by the QR code. More companies are making use of the codes to promote their sustainability projects in the hopes that a new generation of tech-savvy, eco-conscious consumer will jump on board. According to a report from comScore MobiLens, a global leader of digital marketing intelligence research,…

Online presence with social networking a must for all business models

05/03/2011 Sam Lambert

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…