Naturtint USA Drives Consumer Web Traffic with QR Codes

QR Code Contest for Naturtint

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

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The difference the changes to Google Places make

Google Places

Google has made a number of changes to its Google Places service, which used to draw reviews from other sources such as TripAdvisor, Yelp, CitySearch, and Urban Spoon, but which now has additional features and includes reviews strictly generated by their own users. Google Places was started about a year ago, at which time the third party sources of reviews complained that Google was using their site content – especially because the Places reviews typically received superior search ranks to the original sources. That said, now that Google is producing…

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Applying the 4 P’s of Marketing to mobile commerce

Mobile Commerce Industry

With the growth of the use of mobile commerce, merchants are scrambling to determine whether or not it is right for their own sites; experts are recommending that the standard 4 P’s known in the marketing world be applied to answer this question. The 4 P’s known throughout the marketing world are: product, promotion, payment, and presentation. They will allow merchants to decide whether or not mobile commerce is appropriate to their businesses and websites. The majority of products are quite suitable for use with mobile platforms. That said, most…

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Experts announce 4 top ways to influence buyers

Article on Marketing Techniques

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in order to cater to those factors, marketing must be altered. Effective marketing no longer…

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Green mobile marketing practice is a win, win!

mobile sustainability movement

Sustainability is something more people are becoming interested in. As environmental concerns begin to become more fervent, a number of companies have increased their efforts to become more eco-friendly. As mobile technology becomes ever more prevalent, a mobile sustainability movement is underway led by the QR code. More companies are making use of the codes to promote their sustainability projects in the hopes that a new generation of tech-savvy, eco-conscious consumer will jump on board. According to a report from comScore MobiLens, a global leader of digital marketing intelligence research,…

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