Tag: marketing technology

Artvizual Redefines the Art World With QR Code Masterpieces: Uniting Technology, and Creativity in Stunning Art

Media24
qr code art

We all know the regular QR code, but it certainly doesn’t leave a lasting impression on the user.” That’s why we create QR codes using advanced AI technology. The functionality of the QR code remains the same, but the significant difference is that it is integrated into art. The result is a true graphic masterpiece that automatically captures the attention of (potential) customers,” explains James Haselhoef, owner of Artvizual. Leveraging AI-Designed QR Codes for Enhanced Branding and Increased User Engagement The advantage of a QR code developed with the help…

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The practicality of augmented reality

Stephen Vagus
augmented reality

Augmented reality is more than a marketing and entertainment tool Augmented reality is often considered to be nothing more than an entertainment gimmick. The technology enables interactive digital displays to be superimposed over nearly any real world environment. In terms of entertainment, augmented reality certainly does have a lot to offer. As such, it has been seeing more use in movies, televisions, and even marketing by companies interested in engaging people in a more dynamic fashion. With businesses focusing heavily on the marketable aspects of the technology, its practical uses…

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Monarch Airlines launches augmented reality marketing campaign

John Montgallo
Augmented Reality Marketing

Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…

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Realtors looking to augmented reality to further connection with consumers

Stephanie Beck
Mobile Marketing for Realtors

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

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Huge potential for the little guy with augmented reality marketing

L. Green
An Example of Augmented Reality Capabilities with a Wikitude App

  Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

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