Tag: marketing strategy

Enhancing Success with Real-Time Data for Profitability Improvement

Guest Post
data analytics

Understanding marketing and advertising complexities is often challenging, particularly in deciphering how ad spending converts into profit. Traditional metrics frequently spotlight revenue, bypassing the critical aspect of profitability. This is where ProfitMetrics makes an impact, employing POAS to refine profitability monitoring and informed marketing decision-making. Recognizing the effect of every dollar spent on your bottom line is crucial for business expansion. Focusing on POAS provides a unique advantage: a transparent view of your marketing’s true profitability. This strategy refines marketing efforts in real-time, focusing on maximizing profit, not just revenue.…

Read More

Top Local SEO Tips for Small Businesses in Arizona

Guest Post

Any small business that sustained during the pandemic will tell you; they did so by staying focused on retaining customers and tightening the budget. However, it’s possible to expand online presence and get more customers through SEO. Before the pandemic, almost 50% of Google searches were local, and there was a huge growth of 250% in the local “near me” searches. In the last few years —especially during the pandemic— SEO or Search Engine Optimization has become a core part of every business’s marketing strategy. For the uninitiated, SEO is…

Read More

Here Are The Best Ways To Personalize Your Laptop

Guest Post

It’s safe to say that you can’t get far in today’s market if you don’t have a good marketing strategy. In other words, it doesn’t matter what you do for a living, you must find creative ways to advertise your company or your personal name, if you are a freelancer. One of the best and most subtle ways you can do this is by using custom-made or personalized equipment. For example, You can personalize your laptop and tell the story of your company in a fun and educational way. Here…

Read More

The Ultimate Video Marketing Guide for 2022

Guest Post

Today’s business landscape is far more sophisticated than it was just a few years ago. If you don’t stay updated with the trend, you will miss the opportunity to win. Video is a crucial marketing tool that many businesses are still underutilizing. Any marketing plan that does not include video marketing is bound to fail these days. Introduction to video marketing and how does it work? In its simplest form, video marketing is the use of video to connect with new and current audiences. You may utilize video in marketing…

Read More

7 Branding Trends to Lookout for in 2021

Guest Post
Branding trends for 2021 #digitalmarketing

What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…

Read More