Advertisers continue to experiment with interactive technology The advertising industry has long been on the cutting edge of consumer engagement. The industry has been keenly attuned to the development of interactive technologies that would allow them to reach out to consumers more effectively. In the past, several of these technologies have produced modest results. Advertisers found a great deal of success in the advent of QR codes, which successfully exposed a wider demographic of consumers to the concept of mobile marketing. Now, NFC technology may be poised to change the…
Read MoreNFC technology expected to have major impact in mobile marketing
