marketing statistics Archives

M-commerce takes off without harm to in-person shopping

01/14/2012 L. Green

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

The classic black and white look for Glamour magazine

05/08/201105/07/2011 L. Green

Magazines rely on advertisers to keep them going. This, more or less, is the law of the land as far as publishing goes. There are many factors that go into determining what advertisements best suit a publication readership, all of which can be very technical. Conde-Nast, publisher of some of the most popular magazines in the world, is taking a new approach to this process in their Glamour publication by using the champion of the mobile marketing industry: QR codes. Glamour magazine has already had plans to incorporate the codes…