Augmented reality modernizes marketing in the auto industry

Augmented Reality car

Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…

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Augmented reality application focuses on young consumers

mobile commerce demographics

Pulp Strategy launches new application to give companies an edge in ground marketing Pulp Strategy Communications, an experiential marketing and digital communications agency, has launched a new augmented reality application that is meant to combine the digital and print worlds. The application is meant to add a new dimension to print media, which has struggled to stay in the interests of consumers due to the availability of new gadgets that have made some forms of print media obsolete. The augmented reality application allows for static creatives and collaterals to be…

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Augmented reality application from Proton shows off new vehicle

Augmented reality -Preve

Automaker utilizes augmented reality to market Preve Malaysian automaker Proton recently released its new Preve vehicle to the Asian market. The Preve is physically available in many Asian countries, but its digital availability is much more universal. The automaker has launched an augmented reality application that is available for the iOS and Android platforms. Proton notes that the application will allow consumers to get a great deal of experience with the Preve and its various features before they make a purchase. Augmented reality garnering more attention in the auto industry…

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Louisiana home improvement company adopts QR codes

QR Code mobile marketing

QR codes promote new services and discounts from A-Team Home Improvements Large companies throughout the world have come to consider QR codes as a valuable tool in reaching out to a new generation of consumers. These companies regularly leverage the codes for marketing campaigns that have been met with varying degrees of success. The value of QR codes is not lost to small businesses, however, many of which are beginning to take mobile marketing more seriously. A-Team Home Improvements Company, a construction and home improvement company based in Louisiana, has…

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Sitomic makes upgrades to its mobile marketing platform

Platform updated with increased social networking capabilities Sitomic, a mobile marketing company specializing in the use of QR codes, has announced that it has made upgrades to its coupon service. The coupon service has become quite popular as more consumers show a penchant for mobile shopping and using QR codes. Mobile coupons are typically obtained through scanning QR codes and these coupons can be used to garner discounts from retailers. Sitomic has upgraded its platform to allow for more intuitive use of social networking platforms. Mobile coupons to be shared…

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