Augmented reality modernizes marketing in the auto industry

Augmented Reality car

Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…

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Augmented reality application focuses on young consumers

mobile commerce demographics

Pulp Strategy launches new application to give companies an edge in ground marketing Pulp Strategy Communications, an experiential marketing and digital communications agency, has launched a new augmented reality application that is meant to combine the digital and print worlds. The application is meant to add a new dimension to print media, which has struggled to stay in the interests of consumers due to the availability of new gadgets that have made some forms of print media obsolete. The augmented reality application allows for static creatives and collaterals to be…

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Augmented reality application from Proton shows off new vehicle

Augmented reality -Preve

Automaker utilizes augmented reality to market Preve Malaysian automaker Proton recently released its new Preve vehicle to the Asian market. The Preve is physically available in many Asian countries, but its digital availability is much more universal. The automaker has launched an augmented reality application that is available for the iOS and Android platforms. Proton notes that the application will allow consumers to get a great deal of experience with the Preve and its various features before they make a purchase. Augmented reality garnering more attention in the auto industry…

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Louisiana home improvement company adopts QR codes

QR Code mobile marketing

QR codes promote new services and discounts from A-Team Home Improvements Large companies throughout the world have come to consider QR codes as a valuable tool in reaching out to a new generation of consumers. These companies regularly leverage the codes for marketing campaigns that have been met with varying degrees of success. The value of QR codes is not lost to small businesses, however, many of which are beginning to take mobile marketing more seriously. A-Team Home Improvements Company, a construction and home improvement company based in Louisiana, has…

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Sitomic makes upgrades to its mobile marketing platform

Platform updated with increased social networking capabilities Sitomic, a mobile marketing company specializing in the use of QR codes, has announced that it has made upgrades to its coupon service. The coupon service has become quite popular as more consumers show a penchant for mobile shopping and using QR codes. Mobile coupons are typically obtained through scanning QR codes and these coupons can be used to garner discounts from retailers. Sitomic has upgraded its platform to allow for more intuitive use of social networking platforms. Mobile coupons to be shared…

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Picking the right wine just got a little easier

QR Code Wine mobile app

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…

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M-Commerce: The new look and feel of marketing today

Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…

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BMW Augmented Reality Sparkles with 3D Glamour

To launch the new BMW X3 in the Philippines, GMA New Media Inc. (NMI) will work in partnership with Top Gear Philippines and BMW for the creation of ‘augmented reality’ for a magazine. Augmented reality is a term that is used to describe the live view whether it is direct or indirect of a physical environment, with the elements shown through sensory input that are computer generated. For the magazine by NMI, the features of the BMW X3 will be delivered in a 3D format for the readers to have…

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