QR codes have found their way to Kitsap Errand Runner, one of Washington State’s most prominent errand running services. The codes have been growing in popularity in the state and are catching the attention of more people. Part of their appeal lies in their ability to connect consumers directly with businesses, creating a tangible link between the two. Owner of Kitsap Errand Runner, Bryan Garrett, has begun experimenting with the codes after seeing them in advertisements. At first, Garrett had no idea what the codes were. QR codes are, essentially,…
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Bank Audi rolls out first time ever QR code campaign
Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…
Read MoreAR Marketing: M-commerce comes in many forms
More and more businesses are using mobile advertising and marketing to reach on the go consumers. Now, we can add one more; Valpak. Best known for the envelopes full of coupons they mail out to people; now they have a mobile, augmented reality application. Valpak is a part of Cox Target Media. Target Media works with customers to develop innovative advertising placement strategies. Target Media uses media evaluation and analysis, detailed market and media research and strategic media planning and placement. Valpak uses the new application to interact with the…
Read MoreMobile Marketing Strategy Conference for 2011 in California
Good news for businesses wanting to learn more about mobile marketing; the Global Strategic Management Institute (GSMI) is preparing for their 2011Mobile Marketing Strategy conference. This event will take place over a three day period, April 26th through April 28th, in San Francisco California. No matter which area of mobile marketing your interested in, there will be numerous speakers, hands-on workshops, and case studies, all presented by experts in their field of mobile marketing. This conference will provide valuable information about how your business can benefit from mobile marketing, how…
Read MoreAre QR Codes The Golden Egg for Print Media
Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit. Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…
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