South Carolina Goes Mobile with QR codes and more!

Myrtle Beach, South Carolina, is going mobile. The Area Chamber of Commerce and several business owners from along the Grand Strand area, have been working together to give their businesses a touch of high-tech. They aren’t just focusing on the mobile aspects; they’re looking at a total technology make-over. Every year thousands of people are requesting information about Myrtle Beach, or South Carolina in general. They request information on hotels, attractions, restaurants, travel guides and many other things that a vacationer might be interested in. When the local businesses saw…

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Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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How companies are spending their marketing dollars in 2011

For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…

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QR Code news in the newspaper

The Appeal-Democrat or A-D, a print and online news publication, has been recently recognized for its big innovation in multimedia. According to Editor and Publisher, otherwise known as E&P, the news publication is being spotlighted in their article listed, “10 Newspapers That Do It Right”. A-D was written up as one of the five newspapers that standout individually with a taste for technology. Editor and Publisher goes on to say that the small town paper hurled itself into a bright future by being in the QR code generation through it’s blogs and live webcasts.  The…

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3D Quick Response Future

Provision Interactive Technologies Inc., a developer of interactive 3D display technologies, has announced advancements made to its 3D holographic display platform by using QR codes. QR codes are used in a number of industries to create a dynamic environment for consumers using smart phones. They are able to scan the codes for detailed information or any variety of online content. Provision is the first 3D digital media company to utilize the barcode as part of its holographic displays. QR codes can contain an array of information. Scanning the codes can…

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Codes make for a greener tomorrow

San Francisco, California, is experiencing a surge in the green movement. Residents are being encouraged to cut back their environmental impact and “Go Green.” Environmentalism has been an issue of concern throughout the nation, but California has been fervent in looking for sustainable alternatives to energy and lessen their burden on the environment. The newest trend has residents using QR codes to achieve a new level of eco-friendliness. QR codes have been leading the charge in innovations to marketing and advertising, allowing businesses to take advantage of the rise in…

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Xerox employees get a lesson in quick response

The appeal of QR codes lies in its ease of use and opportunities for dynamic interaction with consumers. The codes have been around since the mid 90’s but have only recently seen elevated usage in the west. As such, many are still perplexed by the boxy black and white image. Xerox is looking to broaden their knowledge in mobile technology and marketing strategies with the coming PODi AppForum. Partnering with their sister company, XMPie, the event will teach attendees about data-driven marketing. Those attending the event will learn how to…

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