QR Code Press

BBC continues working with QR codes, plans to expand use in the future

12/22/2011 Sam Lambert

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

The use of QR codes is still increasing

08/15/201108/15/2011 Stephanie Beck

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

Picking the right wine just got a little easier

04/23/2011 L. Green

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…

Mobile commerce immersion taking place NOW!

03/27/201103/27/2011 Jennifer Goula

Society has gone mobile loco. With mobile technology surging, and more high-tech marketing methods aimed at mobile users, it’s no wonder that over 80 percent of the nation’s population has a cell phone. It isn’t just for tweens and teens; adult usage of mobile applications, web surfing and comparison shopping has increased 20 to 30 percent in age groups 35 through 60years old. Technology for mobile devices is advancing at such an incredible rate it’s unbelievable. It has almost gotten to the point that the technology has out run the…