QR codes bring digital features to print marketing

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Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to the experience provided to the mobile user. According to Treci Johnson from AmeriCorps VISTA, using QR codes…

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QReach to provide businesses with the means to launch QR code campaigns

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DG3 launches new platform to facilitate the use of QR codes in marketing DG3 Digital Marketing, a marketing and visual communications company based in New Jersey, has announced the release of a new mobile engagement package aimed at leverages QR codes as a way to engage consumers. The package, called QReach, is designed to expose companies to the various uses of QR codes and how they can be implemented in marketing campaigns to reach out to tech-savvy consumers. DG3 has developed the package with print communications in mind, hoping that…

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EMS Internet launches new campaign to promote use of QR codes

QR Code Marketing

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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BBC continues working with QR codes, plans to expand use in the future

QR Codes on TV

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

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