4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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Trumpia adds QR codes as a major new part of its mobile marketing offerings

Mobile Commerce News

Leading Multi-Channel Marketing and Messaging solution provider, Trumpia, has announced that it will be adding quick response (QR) code functionality to its offerings on its all-in-one platform, which already includes mobile email, text, IM, voice broadcast, and social media. It is Trumpia’s hope that this will help their clients to achieve faster and better response rates from their online advertising and marketing efforts. Trumpia lets businesses and advertising agencies (both digital and traditional) create their own QR codes with a simple to use, self-service website. Marketers can use the generated…

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South Carolina Goes Mobile with QR codes and more!

Myrtle Beach, South Carolina, is going mobile. The Area Chamber of Commerce and several business owners from along the Grand Strand area, have been working together to give their businesses a touch of high-tech. They aren’t just focusing on the mobile aspects; they’re looking at a total technology make-over. Every year thousands of people are requesting information about Myrtle Beach, or South Carolina in general. They request information on hotels, attractions, restaurants, travel guides and many other things that a vacationer might be interested in. When the local businesses saw…

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QR codes in the financial services arena

The widespread use of QR codes during the holiday season by several companies had caught the attention of financial services firms looking at the vast potential that the technology can bring to their business. This concerns especially financial services marketers who keeps on looking for new and more innovative way of letting consumers know of the services they offer. And in this times when smart phone use is on a steady rise, the idea of having potential customers having all the information about the company and services on an instant…

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