By 2016, the mobile coupon marketplace will have broken $43 billion

Mobile Marketing

Juniper Research has released the results of its latest report, which has shown that mobile coupon apps are on the cusp of taking off significantly both in use and redemption. This same report indicated that coupons are now placed in the middle of payments and ads in terms of popularity, as well as with loyalty programs. It is for that reason that they will be a significant driving factor for the mobile commerce boom among retailers in brick-and-mortar stores. The analysis only confirms what many experts in mobile commerce have…

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