Mobile ads boost engagement among Millennials seeking financial services

mobile marketing geolocation

A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for insurance and financial services companies when they are being sent to Millennial…

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