Augmented reality marketing campaign launched by DC Entertainment

Augmented reality DC Entertainment

DC looks to generate hype for Man of Steel through the use of augmented reality DC Entertainment, the parent company of the much-loved DC Comics, has launched an augmented reality marketing campaign to promote the new Man of Steel movie. DC has become a powerful force in the entertainment industry with the rampant success of its various superhero themed movies. Like its competitor Marvel, DC Entertainment has come across several challenges in bringing its beloved superheroes to life on the big screen. Past attempts to bring Superman to life have…

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