PayPal has announced the launch of a new pilot program that it has placed in subway stations in Singapore, which is designed to allow commuters to use their mobile devices to make purchases while they’re on their way to or from school and work. The program involves the participation of eight different stores which are offering mobile consumers passing through the subway stations the opportunity to take advantage of reduced prices on Valentine’s Day gifts. In order to make a purchase, mobile consumers simply need to use their smartphones to…
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Mall giant releases QR code campaign giving shoppers what they want!
The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…
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