magazine qr codes Archives

QR Code Detective: Is your mobile marketing campaign up to the challenge?

06/12/201406/12/2014 Julie Campbell

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking for the answer to “what’s in it for me?” in order to…

QR codes generate strong response rates from magazine ads

10/10/201210/10/2012 Jesse Collins

QR codes in Mobile commerce Magazine Ads

Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes used in the top American print magazines. This was an increase of…

QR codes increase by 107 percent in magazines with skyrocketing mcommerce

09/06/201209/05/2012 Julie Campbell

Barcodes are now present on 10 percent of all print ads of this nature. Print is currently a struggling medium in terms of advertising, but with a simple technique such as QR codes to bridge the gap between it and the digital environment, it is beginning to see vast improvements. As newsstand sales plummet, so have ad pages, causing magazines and advertisers to struggle. This has made it especially important to leverage QR codes and other similar mcommerce technologies, through aggressive strategies that bring paper and digital together. According to…

Nonprofit newspapers to help the homeless release QR codes issue

06/05/201206/05/2012 Jennifer Goula

This latest edition is designed to spread awareness and expand readership. The International Network of Street Papers (INSP) was created in 1994 and has since been working with homeless people to sell magazines and newspapers so that they can earn a living and improve their situations. This nonprofit, based in Glasgow, Scotland, assists in the creation of weekly or monthly publications around the world. It works with journalists to establish the newspapers and magazines so that homeless people can purchase them at a discount of half the sale price so…

Nellymoser implements massive mobile marketing campaign using many technologies

05/11/201205/11/2012 Stephanie Beck

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…