magazine publishers Archives

QR code magazine launched in France, marking a transition in traditional print media

01/05/2012 Stephen Vagus

*Video in French As QR codes continue to penetrate the print industry, more magazines have begun making use of the codes for more than just marketing. Some magazine publishers have taken to using the codes to link to online content, but only very few have gone so far as to fill their entire magazine with the barcodes. Frabrice Le Peutrec, an entrepreneur from France, has created a new magazine that is almost exclusively comprised of QR codes. The magazine is named QweekR. The new, bi-weekly 16-page magazine features a multitude…

QR codes in magazines up by 228% according to Nellymoser

11/23/2011 Stephanie Beck

QR codes in Mobile commerce Magazine Ads

A new study from Nellymoser, a company specializing in mobile computing, shows that QR codes are gaining popularity amongst magazine publishers. The codes have proven quite useful for print media, which has not fared well with consumers in the advent of technology. More people are using their smart devices to access digital content, crippling print as a form of media. Publishers have begun turning to QR codes and other mobile technologies to make magazines and newspapers more appealing to a new generation of tech-savvy consumers. According to Nellymoser, QR code…