QR Code Press

Augmented reality special edition to be released on “Far Cry 3” covers

10/24/201210/23/2012 Jorge Gonzalez

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

Nellymoser implements massive mobile marketing campaign using many technologies

05/11/201205/11/2012 Stephanie Beck

Strategies use QR codes, NFC, digital watermarks, and augmented reality in Q1 2012. Massachusetts- based Nellymoser, a technology and marketing company, has cemented its position as leader in the mobile-activated print sector by producing a number of high-profile campaigns within the first three months of the year. Beyond its popular QR code campaigns, it has also used many other techniques for groundbreaking use of mobile technology in publications such as Brides Magazine, Sports Illustrated NCAA Basketball Tournament Preview Issue, and Wired Magazine. Some of the highlights from the various Nellymoser…