M-commerce through magazines redefines post Christmas shopping

QR codes in Mobile commerce Magazine Ads

Print ads are now providing consumers with a way to learn more as well as make an actual purchase. Multichannel shopping experiences are stepping up to a new level as smartphone shoppers take advantage of after Christmas deals through m-commerce opportunities they’re discovering in print ads. Opportunities such as scannable barcodes and price comparisons are appealing to consumers. Shoppers who want all the savings but without the lineups can now find some of their favorite stores in the convenience of the pages of the magazines and newspapers that they read.…

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