Augmented reality gaining momentum with companies during the holiday season

Mobile Commerce

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

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A look back at how retail is meeting the mobile demand

Macy's Thanksgiving Parade

The Thanksgiving Day parade that is held by Macy’s for the last 85 years in New York City is nothing but a giant canvas in which the float holders use to get their message across. With modern day, they still need to get the message across but now they are working on integrating the world of online marketing. Last year, Macy’s float for the last holiday season had an animated website that had an online tool that would allow customers to send letters to Santa Claus. This was a prime…

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