Macy’s to include mobile marketing in its back to school strategy

Macy's Mobile Marketing Campaign

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…

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