macy mobile marketing Archives

Black Friday to be a proving ground for holiday-oriented QR codes

11/25/2011 Jennifer Goula

Black Friday is here and retailers are looking enlisting the aid of QR codes to help manage the crowds of shoppers heading their way. For retailers, barcodes have been a valuable tool for decades. QR codes are becoming more popular with businesses due to their ability to streamline and expedite the shopping process. Companies like Sears, JC Penney, Kmart and Macy’s are using the codes to weather the storm of shoppers on the busiest day for the retail industry. Sears has integrated QR codes into their expansive holiday shopping strategy.…

Macy’s takes a new approach to shopping online with the help of augmented reality

10/08/201110/08/2011 Sam Lambert

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…