M-commerce is greatly benefiting from the popularity of mobile coupons

mobile commerce shopping

These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…

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T-Mobile unveils m-commerce Direct Carrier Billing solution

T-Mobile mobile network carrier Technology News

T-Mobile USA has announced the introduction of Direct Carrier Billing, which provides its subscribers with a new mobile commerce solution that lets them buy digital products and services using their web enabled mobile devices such as PCs and netbooks, but also smartphones and tablets. Direct Carrier Billing was originally meant to leverage partner billing services from Boku, Zong, BilltoMobile, Payfone, and OpenMarket, and it allows customers to make purchases of digital products such as games, music, videos, or social networking credits so that they never need to enter their credit…

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