M-commerce predictions for the holiday shopping season foresee heavy sales

QR Codes Christmas mobile marketing

Mobile shoppers are expected to make 20 percent of online purchases. The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile ommerce sales. Site visits by way of smartphones and tablets should reach 30 percent during that time. The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce…

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