M-commerce app deleting habit identified among U.K. Consumers

m-commerce mobile apps

British smartphone users will often delete applications that are too much of a challenge to navigate. M-commerce websites are proving to be more popular among consumers in the United Kingdom than apps, when it comes to actual financial and business transactions in the country. The number of purchases and the amount spent on websites is greater than that over apps. At the same time that 51 percent are making purchases from m-commerce websites at least once per month, only 40 percent are buying by way of apps over their smartphones…

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