Consumers are finding that their expectations are not being met and are leaving their carts without buying. Contact Solutions has now released the results of some of its most recent research, which have shown that consumers have high expectations when it comes to their mobile shopping experiences, and when online stores fail to meet those expectations, those shoppers will typically abandon their carts without actually making a purchase. The study showed that consumers use smartphones more to shop, but need better customer care. The study was entitled “Mobile Shopping Cliffhanger,”…
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The Value of Mobile Commerce
The world is becoming increasingly mobile-centric. A growing number of people are basing their lives heavily on mobile technology, using smartphones and tablets in their daily lives. As mobile devices continue to establish themselves as an integral part of modern society, the demand for mobile services and engagement is on the rise. Consumers want to be able to shop online with their mobile devices while also being able to make payments for goods and services from these devices at physical locations. The value of mobile commerce is primarily financial. The…
Read MoreMobile commerce popularity crown handed to eBay
According to a recent Ofcom report, the massive online auction site is the most popular retailer for smartphone and tablet users. Ofcom has now released a report that has identified eBay as the leading mobile commerce retailer in the United Kingdom in terms of its popularity among consumers throughout the country. The same report also pointed out that 41 percent of consumers spend a minimum monthly £100 over smartphones and tablets. This represents an increase of 4 percent in the proportion of people who are spending over that amount in…
Read MoreMobile commerce optimized websites performed best on Black Friday
According to this year’s figures, smartphones and tablets played a very large role on the first day of holiday shopping. Every year, a growing number of people are using their small screen connected devices to comparison shop and to make actual purchases on Black Friday, and this was certainly the case this year, particularly when it came to those that had been mobile commerce optimized for the friendliest experience over those devices. This was the first year that the data made it quite clear that the sites designed for those…
Read MoreMobile commerce up by 9 percent at Groupon
The company saw this spike in its shares when the rating was changed from Buy to Hold. Groupon has experienced a notable rise in its shares – almost 9 percent – due to a move that was made in this mobile commerce leading company that increased its share by $1.02, closing at $12.57 at the time that this article was written, when its share rating was raised from Buy to Hold by Jordan Rohan at Stifel Nicolaus. He also set a price target of $16 for the company’s shares due…
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