Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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Mobile commerce popularity pushes fraudulent payment transactions to record highs

mobile commerce popularity

New data released in Europe shows card fraud was way up in 2016, as the U.K. suffers the most. A newly released report is pointing to mobile commerce popularity to help explain why card fraud transactions are skyrocketing in Europe. The United Kingdom is facing the largest losses among all the countries in the European Union, having recorded a £618 million (€713 million) loss last year. The European Union’s total losses were an estimated €1.8 billion in 2016, including the U.K.’s figure. The report on these figures blames mobile commerce…

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Mobile shopping confidence rose by 13 percent in March alone

mobile shopping confidence trends

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones represents a healthy mobile shopping confidence. This represents, at least partly, the…

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US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping trends

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…

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Retail mobile commerce came close to flunking its report card

UK mobile commerce - Woman with mobile phone

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

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Mobile commerce is a hit with British consumers

United Kingdom mobile commerce

UK is experiencing a major increase in mobile commerce activity Mobile commerce is surging in the United Kingdom. The Office of National Statistics has released its yearly report concerning Internet usage in the UK and has found that nearly all (96%) of British adults between the ages of 16 and 24 browse the Internet from a mobile device. This demographic is noted as being “on-the-go,” and busy schedules have made people rely more heavily on their smartphones and tablets. Smartphone penetration and growing mobile networks are exposing people to mobile…

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M-commerce benefits from massive smartphone penetration in the Philippines

M-Commerce growth

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from a lower base because mobile phone penetration in the Philippines is still…

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Growth of mobile commerce is 4 times greater than online shopping

mobile commerce shopping

The results of recent research have shown that people are shopping on their devices at a rapidly growing rate. According to PayPal and Ipsos research that focused on online shopping spending, mobile commerce is growing at a rate that is almost four times faster than the rate of online spending as a whole. The study involves an analysis of data as far back as 2013 and a prediction into the future to 2016. The average compound annual growth rate for mobile commerce spending in the United Kingdom from 2013 to…

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Mobile commerce is causing nightmares for some retailers

geo social mobile commerce

Smartphone shopping is booming, but it has brought with it a range of different problems for merchants. While many retailers are on board with mobile commerce and have found that they are able to achieve considerable successes by marketing and selling over that channel, that experience is not universal as many merchants have found themselves facing an increase in struggles. Many shoppers are now finding that their experience over m-commerce is not what they want it to be. The co-founder and CEO of SOASTA, Tom Lounibos, has stated that his…

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Mobile commerce study reveals most (and least) popular days to shop

mobile commerce shopping

Sunday was the day in which consumers most frequently take out their smartphones and tablets to buy. While online shopping has become a standard method of making a purchase, mobile commerce is starting to make up an increasing proportion of the sales that are occurring over the internet, and a recent study has found that this is more common on certain days of the week. Sunday was by far the top mobile shopping day, seeing 106 percent growth over the same figure from 2013. The mobile commerce report that included…

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Mobile shopping cart abandonment is caused by customer care failure

mobile commerce shopping

Consumers are finding that their expectations are not being met and are leaving their carts without buying. Contact Solutions has now released the results of some of its most recent research, which have shown that consumers have high expectations when it comes to their mobile shopping experiences, and when online stores fail to meet those expectations, those shoppers will typically abandon their carts without actually making a purchase. The study showed that consumers use smartphones more to shop, but need better customer care. The study was entitled “Mobile Shopping Cliffhanger,”…

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