m-commerce study Archives

Mobile commerce being driven by retailers in the US

01/14/201401/11/2014 Sam Lambert

Report highlights growth of mobile commerce Mobile commerce is growing at an alarming rate and retailers are likely behind its boom. BI Intelligence recently released a report concerning this growth and how it is being affected by retailers. The report highlights the results that retailers have seen over the past few years of holiday shopping. During the 2013 holiday season, in particular, mobile sales and activity reached record highs for many retailers, further increasing their interest in the mobile sector. Holiday shopping goes mobile According to the report, on Black…

Report predicts future growth for mobile commerce

01/13/201401/10/2014 L. Green

UK mobile commerce is on the rise Juniper Research, a leading market research firm, has released a new report concerning mobile commerce and its continued growth in the United Kingdom. Mobile commerce has already shown impressive growth over the past few years, but its future may be more promising. More consumers throughout the United Kingdom are beginning to rely on their smartphones and tablets for more than just communication and mobile shopping is becoming much more important to consumers. Mobile payments expected to reach $707 billion by 2018 The report…

Mobile commerce is more engaging to iPhone users

06/28/201306/26/2013 Julie Campbell

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

Mobile commerce problematic to many shoppers

06/27/201306/25/2013 Jesse Collins

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…

M-commerce research from comScore reveals important consumer trends

06/08/201306/04/2013 Jorge Gonzalez

The company is now offering a new unified view of smartphone and tablet shopping behaviors. comScore has just announced that it is now offering a new and unified view of the m-commerce and web use habits of consumers as they browse, research, and purchase over their mobile devices. The new Digital Analytix Multi-Platform has been designed to help to enhance revenue and brand loyalty. comScore Inc. has just launched this new Digital Analytix Multi-Platform, which is a web and mobile analytics system that reveals customer behaviors as these consumers alternate…